• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Wasteless Planet

Buy Nothing or Buy Green!

  • Home
  • About Bianca
  • Your Privacy
    • Privacy Policy
    • Affiliated links
    • Data Access Request
  • The Vault
    • Eco-deals and discounts
    • Freebies
    • All articles
    • All reviews
  • Contact Bianca

No sustainability without equality

June 18, 2020 By Bianca van Vugt Leave a Comment

Pin112
Toot
Share
Email
More
112 Shares

Last updated on October 24th, 2022 at 05:05 pm

There can’t be a healthy, sustainable planet without justice and equal opportunity. We are a long way from such a world. So, we need to work harder. I need to do better. Reading about and learning from the Black Lives Matter movement made me realize that merely not being racist isn’t enough. I need to make conscious choices in who I work with, who I spend my money on, and who I promote.

Table of Contents

  • A look in the mirror
  • A look at my partnerships
    • Mighty Nest
    • Love Goodly
    • 100% PURE
    • ShareASale
  • Help me find my way

A look in the mirror

That’s why I had another look at the eco-friendly brands Wasteless Planet partners with. My criteria for promoting them and sharing their ads on Wasteless Planet is all about not ruining the earth. And about improving it instead. So they need to be eco-friendly, use sustainable resources and packaging, be non-toxic and cruelty-free, and preferably give back to society. But I didn’t think about checking if their team was diverse enough. Not until now.

Saving our planet and civilization is going to take as many of us as we can unite. People of color are hit the hardest by climate change, in many ways. We can’t create the right solutions without hearing the people who are affected the most. I’m not diving into that specific subject right now: you are much better off with experts at the NAACP in this article.

A look at my partnerships

To be able to listen to people of color, I need to connect with them first. That’s why I’ll start to actively look for affiliate partnerships with more diverse brands. Diversity is broad. For this article and in the light of recent protests about violence against black people, I concentrate on people of color being represented. But in future partnerships, I’ll also take into account diversity in gender, age, and disability.

In the current list of affiliate brands I partner with, some were clearly more diverse than others. As far as I could tell. Turns out, many brands don’t offer much information on their websites about who owns the company and who is on their team. It will take some inquiring to find out about their diversity. But let me introduce you to the brands that stood out as the most diverse of my partners.

I’m going to link to these brand’s websites, so you can check them out yourself. I’m an affiliate with all of them. If you buy something with these companies using my links, I’ll get a small percentage. It will cost you nothing extra, at all. But it helps me keep this website up and running. And that means a lot to me.

Mighty Nest

The most diverse team on my list is working for Mighty Nest. At least half of the employees are female. That’s always a plus for me. Now let’s take a look at the founders and owners of Mighty Nest. It’s a white couple: husband and wife Chris and Kristen Conn. But they hire well. Nearly half of their team is formed by people of color. The downside is that they are not in management. Only white faces there. I’d love to see that change if jobs open up in leadership.

Mighty Nest team
Photo: © Mighty Nest

Love Goodly

The team that keeps Love Goodly running is a small one, but a good one. It’s just four people, all women. You might argue that it’s not very diverse to have no men in your team. But men are still over-represented in corporate life and leadership, so an all-female team sits fine with me. The founders and owners are Katie and Justine, both white. But to my joy, the other two team members are women of color. That makes it a 50-50 rate, which is an excellent ratio, especially for such a small team.

Love Goodly team
Photo: © Love Goodly

100% PURE

It’s hard to tell how diverse the personnel of 100% PURE is because approximately 200 people are working for the company. They grew big. So that would take some inquiring that I didn’t have time for right now. But the founders of 100% PURE clearly make a diverse trio. The brand was created by Asian-American Susy and James Wang, a sister and brother, together with her boyfriend at the time Ric Kostick. Together they’ve built a brand of sustainable products and give back to several charities. (This affiliate partnership has ended Februari 1, 2021)

100% PURE leadership
Photo: © 100% PURE

ShareASale

On Wasteless Planet, you see adverts and affiliate links to at least a dozen eco-friendly brands. Many of them are a member of the affiliate network ShareASale. Most pictures of management show white faces and mostly male. But the overall team is more diverse. At least half of the employees are women, and half of them are women of color. It could be better, but it’s a good start.

ShareASale team
Photo: © ShareASale

Help me find my way

Like I said at the beginning of this article: I’m going to actively look for eco-friendly brands owned or run by people of color. Or brands that, at the very least, hire a diverse staff. I’ve already applied to several companies, but it may take a few weeks before I get approved or rejected. It’s exciting to introduce you to the ones that already have connected with Wasteless Planet: meet these diverse and black owned brands!

But I’ll gladly take your help. I’m an affiliate, so I’ll need brands with affiliate programs that want to work with Wasteless Planet. If you know one that you think would be a great fit: drop me a line. If you are a diverse entrepreneur who wants to work with me: contact me. I love making new connections.

No sustainability without equalityNo sustainability without equalityNo sustainability without equalityNo sustainability without equalityNo sustainability without equalityNo sustainability without equality
Pin112
Toot
Share
Email
More
112 Shares

Filed Under: All articles, Green beauty, Green inspiration, Green kitchen, Green living

About Bianca van Vugt

A green hearted eco-friendly lifestyle enthousiast on a journey to a life with less waste. Ultimately that would be zero waste. Maybe some day, hopefully. Goal: to use time, money and resources wisely and with care. And to help you do the same. Owner of Wasteless Planet.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Bluesky
  • Email
  • Mastodon
  • Pinterest
  • YouTube

Wasteless Planet Hits

The best eco-friendly gift ideas for everybodyThe best eco-friendly gift ideas for everybody548 Total Shares
How to prepare for power outages: light, freeze and cook with solar energyHow to prepare for power outages: light, freeze and cook with solar energy476 Total Shares
The best eco-friendly kitchen brush for dishes or cleaningThe best eco-friendly kitchen brush for dishes or cleaning279 Total Shares
How to find the best sustainable countertopsHow to find the best sustainable countertops238 Total Shares
Buying green is better: eco-friendly alternatives to AmazonBuying green is better: eco-friendly alternatives to Amazon237 Total Shares

Wasteless Planet Topics

The Laundress - Sport Detergent
Learn More About the MightyFix One Simple Change Each Month
Give green gifts this Christmas
Gift Science and Craft Subscriptions for Kids

Footer

Copyright © 2025 Wasteless Planet